The tourism industry is a global giant which provides services to travelers while also providing opportunities to earn income through useful employment and productive investment. In China, the tourism industry was among the first sectors to open up to the outside world after the adoption of the reform and opening？up policy in 1978. After more than four decades of development, Chinas tourism industry has made remarkable strides and secured a significant position in the international tourism market. To share the story of Chinas tourism development with the world through our own narrative, it is essential for Chinese educators to produce English？language textbooks for tourism management programs. In recent years, thanks to the efforts of Chinese scholars in the tourism field, the shortage of such textbooks has been changed. However, further efforts are needed to expand the availability of English？language resources. This book is intended to add to the valuable collection of materials that we now have.Additionally, this book aims to support teaching reforms in tourism management education. The tourism industry is more internationalized than other service sectors and has a higher demand for global talent. Future employees in this field must be proficient in using English for business purposes to effectively understand the behavior of tourists from various countries and accurately convey tourism and cultural messages. Clearly, higher education institutions have a responsibility to support this need by offering international faculties and courses to cultivate globally？minded professionals. Having taught microeconomics, macroeconomics, and tourism economics to undergraduates for many years, I recognize the importance of avoiding unnecessary repetition of some teaching materials. To help students grasp the international dynamics of the tourism industry, it is essential to develop English？language textbooks and implement bilingual instruction in the field of tourism economics.This book was compiled by five experienced teachers from the School of Humanities and Social Sciences at Jiangsu University of Science and Technology (JUST). The division of labor is as follows: Associate Professor Zhu Zhu is responsible for Chapter 1, Associate Professor Su Zhiping for Chapter 2, Professor Guo Bingnan for Chapter 4, Associate Professor Jiang Zhenlin for Chapters 3 and 5, Professor Zhang Hao for Chapters 6 and 7. Associate Professor Jiang Zhenlin oversees the unification of the entire manuscript.I am especially indebted to the scholars of previous works on tourism economics and related fields, as they have provided both a framework for study and many original ideas. The relevant books and papers are listed in the reference section, and I apologize in advance for any unintentional omissions. I would also like to express my heartfelt gratitude to the four teachers on the writing team for their sincere collaboration and dedication, and to Mr. Wang Qian from Huazhong University of Science and Technology Press for his excellent editing work. Any remaining errors or omissions, of course, are my own.Jiang Zhenlin