《企業(yè)跨國經(jīng)營與管理（雙語教學(xué)案例）》立足我國新型開放背景，對跨國企業(yè)在華經(jīng)營與我國企業(yè)走出去兩方面相結(jié)合進(jìn)行案例匯編，兼顧時效性和代表性，對目前經(jīng)濟(jì)全球化背景下的新趨勢和一帶一路倡議提供啟示和借鑒。該教材可作為跨國公司經(jīng)營與管理、項目管理等專業(yè)課程配套的教輔材料使用，旨在通過案例研討與啟示的形式，將理論知識與實踐案例相結(jié)合，突出培養(yǎng)學(xué)生運用理論分析和解決實際問題的能力，以提高應(yīng)用型國際商務(wù)人才培養(yǎng)質(zhì)量。該教材采用雙語形式，同時吸收和借鑒編寫者與授課學(xué)生（包含留學(xué)生）的優(yōu)秀研究成果，也是對國際商務(wù)專業(yè)課程改革教學(xué)手段、創(chuàng)新教學(xué)方式的集中性展示和總結(jié)。
用中英雙語形式，分享知名跨國企業(yè)的經(jīng)典經(jīng)營與管理案例。
鄭國姣，女，經(jīng)濟(jì)學(xué)博士，注冊會計師，講師，英國萊斯特大學(xué)訪問學(xué)者，華東理工大學(xué)訪問學(xué)者。主要授課課程為：西方經(jīng)濟(jì)學(xué)、金融學(xué)、企業(yè)跨國經(jīng)營實務(wù)等。主要研究方向為垂直專業(yè)化分工、貿(mào)易與環(huán)境、國際貿(mào)易理論與政策。榮獲上海高校青年教師教學(xué)競賽三等獎，上海高校國際學(xué)生英語授課示范性課程、上海高校課程思政師范課程，全國商業(yè)精英挑戰(zhàn)賽國際貿(mào)易競賽優(yōu)秀指導(dǎo)教師獎等榮譽(yù)稱號。
第 1 章 國際商務(wù)視角下的企業(yè)跨國經(jīng)營 1.1 小米公司的全球化戰(zhàn)略選擇 .........................................................................................1 1.2 美國通用電氣的多元化與歸核化經(jīng)營 ........................................................................3 1.3 無印良品的品牌創(chuàng)新策略 .............................................................................................5 1.4 阿里巴巴集團(tuán)與華特迪士尼公司戰(zhàn)略合作 ...............................................................7 1.5 中石油進(jìn)入哈薩克斯坦跨國經(jīng)營的發(fā)展模式 ...........................................................9 1.6 寧德時代的海外布局 ...................................................................................................12 1.7 野村東方國際證券在華文化建設(shè)實踐 .....................................................................16 第 2 章 國際金融視角下的企業(yè)跨國經(jīng)營 2.1 海爾集團(tuán)匯率風(fēng)險管理 ......................................................................................................18 2.2 花旗銀行在華投資業(yè)務(wù)分析 .............................................................................................21 2.3 跨國公司跨境資金池業(yè)務(wù) .................................................................................................23 2.4 華為跨國經(jīng)營的融資結(jié)構(gòu)分析 .........................................................................................25 2.5 互聯(lián)網(wǎng)金融企業(yè)跨國投資風(fēng)險分析 ................................................................................28 第 3 章 國際新形勢視角下的企業(yè)跨國經(jīng)營 3.1 數(shù)字跨國公司谷歌的監(jiān)管 .................................................................................................32 3.2 數(shù)字跨國公司亞馬遜與阿里巴巴經(jīng)營對比分析 ..........................................................34 3.3 跨國公司與全球價值鏈 .....................................................................................................36 3.4 一帶一路倡議下中國建筑行業(yè)的跨國發(fā)展分析 ......................................................39 3.5 SHEIN 的 ESG 理念與全球擴(kuò)張之路 ................................................................................42 3.6 半導(dǎo)體科技企業(yè)的跨國收購之路 ......................................................................................45 第 4 章 國際社會組織視角下的企業(yè)跨國經(jīng)營 4.1 微軟收購動視暴雪的反壟斷調(diào)查分析 .............................................................................49 4.2 跨國企業(yè)的國際供應(yīng)鏈安全及其規(guī)制 .............................................................................52 4.3 數(shù)字化背景下社交媒體軟件出海的合規(guī)性調(diào)查分析 ...................................................55 Contents Chapter 1 International Business Strategy of Multinational Corporations 1.1 Xiaomis Strategic Choice of Globalization..............................................................60 1.2 General Electric Strategy for Global Market............................................................63 1.3 MUJIs Brand Innovation Strategy...........................................................................65 1.4 Strategic Partnership between Alibaba and Walt Disney........................................67 1.5 CNPCs Entry into Kazakhstans Market................................................................69 1.6 Overseas Layout of Ningde Times..........................................................................72 1.7 Nomura Orient Culture Building Practices in China................................................77 Chapter 2 International Finance Perspective of Multinational Corporations 2.1 Haier Group Exchange Risk Management..............................................................81 2.2 Analysis of Citibanks Investment Business in China..............................................85 2.3 Cross-border Funds Pool by Transnational Corporations.......................................88 2.4 Analysis of Huaweis Financing Structure...............................................................90 2.5 Investment Risk Analysis for Internet Finance Companies.....................................93 Chapter 3 New International Situation of Multinational Corporations 3.1 Digital Multinational RegulationGoogle.................................................................99 3.2 Comparative Analysis of Amazon and Alibaba......................................................102 3.3 TNCs and Global Value Chains.............................................................................104 3.4 Analysis on Chinas Construction Industry under the Belt and Road Initiative....108 3.5 SHEINs ESG Philosophy and Global Expansion...................................................112 3.6 Cross-border Acquisitions Path of Semiconductor Technology Companies..........116 Chapter 4 International Organizations Management of Multinational Corporations 4.1 Antitrust Investigation of Microsofts Acquisition of Blizzard....................................121 4.2 International Supply Chain Security and Regulation of Multinational Enterprises....125 4.3 Compliance Survey Analysis of Social Media Software .........................................129
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