全書共分為九個(gè)項(xiàng)目，分別為會(huì)展項(xiàng)目概述、會(huì)展項(xiàng)目立項(xiàng)策劃與可行性分析、會(huì)展項(xiàng)目相關(guān)活動(dòng)策劃、會(huì)展項(xiàng)目營(yíng)銷與招展招商策劃、會(huì)展項(xiàng)目計(jì)劃與控制、會(huì)展項(xiàng)目團(tuán)隊(duì)建設(shè)、會(huì)展項(xiàng)目實(shí)施準(zhǔn)備與現(xiàn)場(chǎng)管理、會(huì)展項(xiàng)目風(fēng)險(xiǎn)管理、會(huì)展項(xiàng)目收尾與評(píng)估。